By creating different boards and categorizing your collections, you can compile and streamline the topics you care about. As a Pinterest user, you can save or “pin” any image you find online.

Pinterest SEO Basics: How Does Pinterest’s Search Algorithm Work? With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO.

59% use Pinterest to find more information about their purchases.

66% buy something after seeing a brand’s pins.

78% say it’s useful to see content from brands on Pinterest.90% say Pinterest helps them decide what to buy.70% discover new products on Pinterest.72% say Pinterest inspires them to shop when they aren’t looking for anything.Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest has become a leading source of social revenue for many companies, especially e-commerce. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. More than 416 million people visited Pinterest each month to explore and categorize ideas they love.

And Pinterest SEO can help you make the most of it. Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool.

Pinterest board examples